Title从网络搜索看我国"图书馆"的社会关注及趋势--以百度指数为例
Other TitlesThe Social Attention and Trend of the “Library” in Our Country from the Perspective of Internet Searching -- Taking Baidu Index as an Example
Authors涂志芳
刘兹恒
Affiliation北京大学信息管理系 北京 100871
Keywords网络搜索
图书馆
用户关注
媒体关注
百度指数
Internet search
Library
Users’ attention
Media attention
Baidu index
Issue Date2016
Publisher图书馆
Citation图书馆.2016,(4),51-56.
Abstract文章以“百度指数”为工具,以“图书馆”为关键词,以用户关注和媒体关注为两个视角,从搜索指数、相关热门搜索、媒体指数、新闻头条等维度统计分析我国公众对“图书馆”及其相关事物的社会关注及趋势,据此探讨了图书馆在社会形象构建、图书馆营销与公共关系、基层图书馆关注度提升等方面的策略。
Taking Baidu Index as the tool and “library” as the keyword, from the two perspectives of users’ attention and media attention, this paper statistically analyzed the searching index, related top searching words, media index and top news of “library” and its tendency. Accordingly, this paper discussed the strategies of library in the aspects of social image construction, library marketing and public relations, grass roots library’ attention improvement and so on.
URIhttp://hdl.handle.net/20.500.11897/448299
ISSN1002-1558
Indexed中文核心期刊要目总览(PKU)
中国社会科学引文索引(CSSCI)
Appears in Collections:信息管理系

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